Sergenians Flooring For Your Flooring Needs

Hello Restaino & Associates Realtors.  Sergenians Flooring and myself, David Ochaoa, Manager want to thank you for your business, referrals to your clients as we appreciate the partnership through your concierge program over the past several years.

Sergenians is a family-owned flooring business that has been serving the Dane county area since 1930.  Sergenians can supply and install a vast array of flooring products and tile for you and your clients, some highlights include:

  • CARPET – We are the areas only Premier Flooring Center, with a focus on Pet Proof carpets.  We also show many additional styles of natural wool and other man-made fibers along with a large selection of Area Rugs.
  • VINYL/ LUXURY VINYL – Sergenians has the largest selection of COREtec branded vinyl plank and tile in the area, along with several other luxury vinyl companies.  We also feature traditional sheet vinyl and eco-friendly linoleum.
  • TILE & STONE – A generous selection of Floor Tile, Wall tile, Mosaics, Glass tile accents and stone products.  From kitchens to baths, showers, backsplashes or fireplace surrounds, we have a great selection of custom options for you.
  • HARDWOOD FLOORS – A large selection of traditional solid or engineered hardwoods.  From Natural colors to multiple stain looks, smooth, hand scraped, wire-brushed, narrow or wide width.  We also feature raw wood that can be stained and finished on site for a custom look.
  • WOOD FLOOR REFINISHING – Sergenians Floor Coverings offers several services to maintain hardwood floors.  Our Bona Certified Craftsmen use a dustless sanding system with Commercial water based low odor finishes.  We also offer Screen and coat services for soiled or lightly scratched floors, and Wood floor deep cleaning for normal maintenance in between the previously mentioned services.  Please see the attached flyer for more info.


Founded by Ara Sergenian in 1930, Sergenian’s was Madison’s premier oriental rug retailer, with a storefront on Monroe Street. In 1962 Ara sold the business to his sons, Marsh, Ron, and Paul, who moved the business to State Street and changed the emphasis to wall-to-wall carpeting. Five years later, Sergenian’s retail showroom moved again, to our current location at Todd Drive and the Beltline. 

Over the years, we have expanded into commercial sales in both the Madison and, as of 2013, Milwaukee areas. Strong company management, professional sales and installation staff, a commitment to excellence and dedication to customer service have been the cornerstones of our business for over 90 years. In 2020, Sergenian’s won gold in Madison Magazine’s ‘Best of Madison’ contest. We’re honored to be recognized as Madison’s top flooring store. Sergenians Showroom is located at 2801 W. Beltline Hwy. (off Todd Dr.)  Please contact me for more info or to set an in-store appointment, my direct line is 608-416-5128.

David Ochoa
Flooring Specialist
Direct: (608) 416-5128

2801 W Beltline Hwy
Madison, WI 53713
(608) 271-1111